Tag Archives: social media

Trend Spotter: Using social media

Many nonprofit organizations use their websites and social media to raise awareness about the work that they do. Even relatively small nonprofit organizations in North Carolina are using these tools to cultivate volunteers and appeal to donors, as well as the broader community. While most nonprofit organizations are focused mainly on using Facebook and their websites, some organizations are using Twitter, LinkedIn and YouTube to reach out to their volunteers, donors and the broader community. Although nonprofits like that social media helps them publicize their events and activities and reach out to new audiences, many do not have the time, staff or capacity to effectively use and manage social media. Some wonder about the return on investment. The good news is that there are number of resources available to nonprofits who are interested in investing in the use of social mediaread more

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