Nonprofit and Voluntary Sector Quarterly, Ahead of Print. In response to rapid changes in the communication environment, nonprofits are increasingly relying on digital technologies to achieve their communication goals. We examine factors influencing nonprofits’ digital-based external communication based on a survey of communications directors at transnational nonprofits, with an analysis of each organization’s characteristics as described on its Internal Revenue Service (IRS) Form 990 and website. Our results show that, at the organizational level, nonprofits with stronger leadership support concerning social media activities were more likely to use different digital platforms and value more various functions of social media for external communication as compared with those lacking such support. At the individual level, communications directors’ perceived ease of social media use and time in their current position significantly influenced their emphasis on different functions of social media. This research fills a gap in the literature by analyzing both organizational characteristics and individual communications director’s attributes in assessing nonprofits’ social media use.

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Nonprofit and Voluntary Sector Quarterly, Ahead of Print. This research examines the relationship between crowdfunding campaigns by nonprofit performing arts organizations and their overall fundraising portfolio. Using a dataset compiled from the CrowdBerkeley Initiative and the Cultural Data Project, we find an important link between campaign success and organization age. For young organizations, crowdfunding success attracts funding in the subsequent year, while a failed campaign significantly hampers the organization’s ability to raise funds, suggesting that crowdfunding acts as a legitimating signal. In contrast, older organizations appear to be insulated from the negative effects of a failed campaign. In addition, higher amounts raised in the campaign are associated with a substitution or “crowding out” effect for other types of funding for young organizations, but this effect reverses for older organizations. This suggests that crowdfunding should not only be considered a tool for younger organizations, but also holds promise for established organizations.

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Nonprofit and Voluntary Sector Quarterly, Ahead of Print. This research note examines the growth aspirations, and beliefs about growth, based on survey responses from 57 nascent nonprofit entrepreneurs. About 21% of the respondents displayed strong growth ambitions and 40% declared they do not consider growth a current and/or highly prioritized matter. A majority of the nascent nonprofit entrepreneurs recognized that growth could have both positive and negative implications on their emerging nonprofit. Only 14% perceived growth as a ubiquitous positive feat. Perceived positive implications of growth included enhanced impact and reputation, and some of the perceived negative implications of growth were loss of control and increased workload. Furthermore, drawing on brief follow-up conversations with eight respondents, this research note illuminates how growth preferences can evolve as the nonprofit evolve, and even nonprofit entrepreneurs with clear and explicit aspirations to grow may not have the ability to grow.

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Nonprofit and Voluntary Sector Quarterly, Ahead of Print. Research shows that personal values influence the decision to donate to charity. However, studies of values and charitable giving have not yet examined how refined values relate to an individual donor’s choice of charitable cause. In this article, we examine relations between donors’ value priorities and their support for nine different types of charitable cause. We do this across two samples of donors from Australia and the United States. We show clear evidence of refined value motivations for donations to environmental, animal welfare, religious or spiritual, and international aid charities, as well as giving to other types of causes (i.e., arts or culture, education, health services, community or welfare services, and sporting clubs). Our findings suggest that the study of donor’s values can offer a more nuanced understanding of what motivates their choice of charitable cause, with the potential to inform fundraising research and practice.

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Nonprofit and Voluntary Sector Quarterly, Ahead of Print. Philanthropic support of higher education is a growing area of interest among academic fundraisers and philanthropy scholars. The academic fields of science, technology, engineering, and math (STEM), in particular, are in need of a better understanding of their major donors. This article analyzes a unique database of announced gifts to higher education institutions from 1995 to 2017 to investigate relationships between major donors’ characteristics and the magnitude of their gifts to STEM and all other academic disciplines. Major donors to STEM are disproportionately entrepreneurs who, on average, give larger gifts to STEM than other major donors. Quantile regressions reveal a positive and statistically significant relationship between major donors’ entrepreneurial status and gift amounts at the 99th quantile (worth US$100 million or more). As major funding sources for academic STEM are increasingly threatened, these findings are pertinent to academic institutions seeking to leverage major donors as an alternative source of funding.

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Nonprofit and Voluntary Sector Quarterly, Ahead of Print. This experimental study examined how varying the degree of immersiveness of a short documentary about a remote health issue influenced users’ reported spatial presence, empathic parasocial interaction, and individual issue involvement. Higher-order responses, namely, the desire for information and willingness to donate to the cause, were also analyzed. The documentary was shown to 85 participants using three different technologies with varying degrees of immersiveness (high, moderate, and low). The results show that the level of the technology’s immersiveness gradually increases the spatial presence, empathic parasocial interaction, and issue involvement of the user. While participants of the highly immersive condition reported a higher desire for additional information, the results on donation behavior were less conclusive.

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