Businesses Venturing Into the Social Domain During the Covid-19 Pandemic: A Motivation and Ability Perspective

Nonprofit and Voluntary Sector Quarterly, Ahead of Print. Many businesses have joined governments and nonprofit organizations to serve the social needs under the tremendous pressure of Covid-19. We propose that businesses that expanded into the social domain during the Covid-19 crisis differ significantly from each other and vary extensively in value creation. We extend the motivation and ability framework to derive a typology of businesses under this situation and conceptualize value creation behaviors in both a free market and a monopolistic market with the governments as the buyer.

Nonprofit and Voluntary Sector Quarterly |  

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