Nonprofit and Voluntary Sector Quarterly, Ahead of Print. Motivations for volunteering described by functional theory are loosely related to the types and duration of these activities. The motivating effects of individuals’ social- and role-based identities may need inclusion. Identity theories suggest that entering a specific service activity depends on whether the service benefits a social group with which a person identifies, while persisting in the work depends on rewards and legitimation gained from the role-identity of “volunteer.” Former cardiac patients’ motivations for engaging in peer-support volunteering were explored (n = 84). Respondents’ primary motive for starting this work was to reduce current patients’ anxieties, suggesting identification with cardiac patients in general. Respondents viewed their “volunteer” role-identity as deeply rewarding, promoting long-term involvement. Identification with the sponsoring organization (Mended Hearts) supplied additional benefits, supporting continued involvement. Social- and role-identities help to explain the start and persistence of this type of volunteer work and likely influence other volunteer activities.

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